Sonni Redefines Mineral SPF with Prestige Skincare System

Another day, another player in the ever-evolving sun care market.

Sonni is billed a prestige mineral-based sun care brand designed to make daily sun protection seamless, enjoyable and effective. It’s debuting with a SunDay/SunDown system.

“We’re on a mission to change how people see sun care – from something you have to do to something you want to do,” said Megan Black, founder & CEO of Sonni. “For too long, mineral SPF has come with trade-offs, including heavy textures, chalky finishes and products people didn’t enjoy. Sonni is redefining that with prestige mineral-based SPF formulas that layer seamlessly and feel like skincare, so daily sun protection becomes second nature.”

Potent Mineral Oxides During Manufacturing

Sonni was created to remove the barriers that have long kept mineral SPF from daily use: texture, finish and feel. Powered by advanced zinc technology, its dermatologist-tested, FDA-approved formulas eliminate the strong white cast that has defined the category.

Sonni begins with elemental zinc and titanium, producing more potent mineral oxides during manufacturing. The brand says the innovation allows for higher protection with less material, delivering seamless, broad-spectrum protection across all skin tones.

Each formula is further enriched with proven skincare actives, including niacinamide, hyaluronic acid and squalane to hydrate, nourish and strengthen the skin barrier.

Founded by a team with expertise from Estée Lauder and Little Spoon, Sonni unites world-class beauty expertise and modern consumer brand-building.

“We built Sonni as a complete system that truly works for everyone,” said Eliana Field-Marsham, cofounder and chief operating officer. “Our formulas are designed to blend in across all skin tones and genders, feel good on every skin type, and create a daily rhythm that protects and restores skin from sun up to sun down.”

SunDay/SunDown System

At launch, Sonni introduces the SunDay / SunDown system:

SunDay Mineral Serum SPF 50+ ($42) is a fast-absorbing serum with zinc and niacinamide that hydrates, strengthens and protects skin.

SunDay Invisible Defense SPF 40+ ($40) is a daily moisturizer + SPF with hyaluronic acid and squalane for smooth, lasting hydration.

SunDay Body Balm SPF 40+ ($38) is an everyday bodycare with SPF built in, with squalane, oat extract and bisabolol for all-over comfort and protection.

SunDown Restoration Sheet Mask ($26 for four-pack) is an electrolyte recovery mask with magnesium PCA and coconut water to cool, replenish and restore post-sun skin.

All products from the SunDay / SunDown system are available individually or in sets at sonniskin.com.

Building on its direct-to-consumer launch, Sonni will expand into specialty retailers, dermatology offices and medspas beginning early 2026.

For a comprehensive look at the sun care market, look here.